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Josuma Select®
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All of Josuma's green, unroasted coffees are marketed in North America under the trade name Josuma Select. Estate owners have to grow, pick, and process their coffees to exacting standards set by Josuma before they can earn the Josuma Select label—less than 0.1 percent of India's coffees qualify each year. Once an estate in India agrees to work with Josuma, it typically takes three years before the quality upgrades meet with Josuma's approval. The Josuma Select mark is printed on the outside of each bag of Josuma coffee, and ensures that the coffee inside meets Josuma's exacting standards.
Josuma offers three fresh roasted whole bean coffees, which we sell primarily to high-end coffee bars. Our flagship coffee is Malabar Gold Premium European Espresso, a blend of several coffees designed to produce an outstanding Northern Italian-style espresso. A shot of Malabar Gold will be sweet and smooth with little bitterness or acidity. Our second coffee, Monsoon Medley, is roasted using the mellow, low-acid Monsooned Malabar-AA Super Grade beans. Our third roasted coffee is Mysore Mystic, a medium-acid, medium-bodied, aromatic coffee produced from single-estate Plantation-A beans. Josuma imports all of its coffees through Direct Trade relationships with plantations in India.
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