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Official sofi Award coverage2011's Gold Award WinnersView all of the 2011 finalists

Nielsen-Massey Vanillas, Inc. - Madagascar Bourbon Pure Vanilla Bean Paste

2011 Gold Award Winner: Outstanding Baked Good, Baking Ingredient or Cereal
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Vanilla products are rarely something you want to taste straight out of the bottle. Although the smell of an extract or a vanilla bean is pleasantly warm and inviting, to taste it straight, generally, is not. Nielsen-Massey’s Madagascar Bourbon Pure Vanilla Bean Paste is another story.

Made from pure Madagascar vanilla extract and beans, the Vanilla Bean Paste has a syrupy consistency, made with a proprietary simple syrup and natural thickener that increase its density and flavor and holds the seeds in suspension.

The paste also takes the work away from cutting and splitting a vanilla bean. Glazing a dish or just using the paste for decoration will give home cooks instant chef cred with guests.

“A lot of people choose to use the paste because they think it is stronger than the extract,” says COO Matt Nielsen. “But that is a misconception. It offers the ease of one-for-one measurement in recipes calling for vanilla extract. Most people who try the paste usually never go back to their extract.”—Nicole Potenza Denis

How to Enjoy It: The paste’s smooth, creamy and delicately sweet flavor makes it ideal for salad dressings and vinaigrettes, crème brûlée, ice cream or any recipe where the extra visual appeal of genuine vanilla beans will add elegance.

MSRP: $11/4 oz. jar  

Website: nielsenmassey.com

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